Senior Copywriter
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Outback Steakhouse

Social
Outback Steakhouse

Outback Steakhouse

I was asked to explore what it might look like for Outback to venture into Weird Twitter.

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 The following posts were based on a prompt to rewrite the lyrics of popular songs to be about steak and lobster. This is was much fun.

The following posts were based on a prompt to rewrite the lyrics of popular songs to be about steak and lobster. This is was much fun.

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 I rewrote popular motivational quotes to reflect the importance of focusing on what truly matters: eating steak and ribs.

I rewrote popular motivational quotes to reflect the importance of focusing on what truly matters: eating steak and ribs.

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 Valentine’s Day proved to be an excellent opportunity to be a little saucy.

Valentine’s Day proved to be an excellent opportunity to be a little saucy.

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 After seeing what we came up with, the client asked us to please not venture into Weird Twitter.

After seeing what we came up with, the client asked us to please not venture into Weird Twitter.